We want to prove that it is possible to create a superior product while giving back more resources to the earth than we use for the entire production.
By planting 2 trees for each towel and by compensating the carbon emissions and blue-water usage, we have become the first climate & resource positive textile brand in the world.
1. SUSTAINABLE SOURCING
We use reforested beech wood and organic cotton. This material mix needs 90% less water to grow and emits 44% less CO2 into the atmosphere.
Green production in Europe
Short transportation routes and procedural improvements like heat recovery renewable energy and short dye-baths ensure a resource efficient supply chain.
2. COMPENSATING THE PRODUCTION
Climate neutral production
We offset the emissions of the towel production with a wind-park project Gold Standard GS 854, that will replace electrical energy from fossil fuel.
Creating fresh blue-water
By funding rain harvesting-, filtration- and ground-water projects, we compensate the blue-water (drinking-water) consumption of the towel production.
3. CREATING NEW RESSOURCES
Planting two trees per towel
We create new resources by planting trees. Trees store a considerable amount of carbon dioxide within their lifetime and help to cool down the planet by lowering air temperature.
With our partners Plant for the Planet, Trees for the Future and Klimapaten Pflanzaktion we aim to plant 1 Million Trees in Mexico, Africa and Germany.