We want to prove that it is possible to create a superior product while giving back more resources to the earth than we use for the entire production.

By planting 2 trees for each towel and by compensating the carbon emissions and blue-water usage, we have become the first climate & resource positive textile brand in the world.

The 3 Steps

1. SUSTAINABLE SOURCING

Creating fresh Blue-Water

Sustainable Materials

We use reforested beech wood and organic cotton. This material mix needs 90% less water to grow and emits 44% less CO2 into the atmosphere.

Creating fresh Blue-Water

Green production in Europe

Short transportation routes and procedural improvements like heat recovery renewable energy and short dye-baths ensure a resource efficient supply chain.

Green production in Europe

2. COMPENSATING THE PRODUCTION

Creating fresh Blue-Water

Climate neutral production

We offset the emissions of the towel production with a wind-park project Gold Standard GS 854, that will replace electrical energy from fossil fuel.

Creating fresh Blue-Water

Creating fresh blue-water

By funding rain harvesting-, filtration- and ground-water projects, we compensate the blue-water (drinking-water) consumption of the towel production.

3. CREATING NEW RESSOURCES

Planting two trees per towel

Planting two trees per towel

We create new resources by planting trees. Trees store a considerable amount of carbon dioxide within their lifetime and help to cool down the planet by lowering air temperature.

Creating fresh Blue-Water

Our tree-partners

With our partners Plant for the Planet, Trees for the Future and Klimapaten Pflanzaktion we aim to plant 1 Million Trees in Mexico, Africa and Germany.

32874 Trees planted Last Updated: 19th of May 2019
Certified B Corporation

CERTIFIED B CORP SINCE 2018

We are the first textile brand certified by B corporation in germany. Learn more https://bcorporation.eu