We want to prove that it is possible to create a superior product while giving back more resources to the earth than we use for the entire production.
By planting 2 trees for each towel and compensating the carbon emissions and blue-water usage, we will become the first climate & resource positive textile brand.
1. SUSTAINABLE SOURCING
Sustainable Materials
We use reforested beech wood and organic cotton. This material mix needs 90% less water to grow and emits 44% less CO2 into the atmosphere.
Green production in Europe
Short transportation routes and procedural improvements like heat recovery renewable energy and short dye-baths ensure a resource efficient supply chain.
2. COMPENSATING THE PRODUCTION
Climate neutral production
We offset the emissions of the towel production with a wind-park project Gold Standard GS 854, that will replace electrical energy from fossil fuel.
Creating fresh blue-water
By funding rain harvesting-, filtration- and ground-water projects, we compensate the blue-water (drinking-water) consumption of the towel production.
3. CREATING NEW RESSOURCES
Planting two trees per towel
We create new resources by planting trees. Trees store a considerable amount of carbon dioxide within their lifetime and help to cool down the planet by lowering air temperature.
Our tree-partners
With our partners Plant for the Planet, Trees for the Future and Klimapaten Pflanzaktion we aim to plant 1 Million Trees in Mexico, Africa and Germany.
CERTIFIED B CORP SINCE 2018
We are the first textile brand certified by B corporation in germany. Learn more https://bcorporation.eu