Dear editors, bloggers and treefluencers to be.

Feel free to contact us to get to our press-kit* which contains photos, logos and press releases.

In case of a publication we would be happy to receive a copy, a notification or a link to your content, so we can share it via our channels.

Thanks for helping us grow!

Jim, John and Mattias

The Team

The Towels


Moodshots web & print

Pressrelease english / german

*You accept the following terms of use in case of downloading the images and text documents: The images and text is only allowed to use for editorials. If you like to edit our content, please inform us before

you publish anything. Passing Images and text to a third party is forbidden. Always credit the Images.

 Please don´t forget to link our homepage and send us a copy or a notification

in case of publication to mattias(at)

We love interviews and requests beyond our presskit!

About us

Kushel, a startup from Hamburg, Germany has raised $33,650 on kickstarter with a sustainable towel. The founders Jim, John & Mattias want to set a trend in the industry and prove that it is possible to do business, while having a positive impact on the environment.

 The Kushel towel consists of 30% beech wood fibers from Austria and 70% organic cotton from West Turkey. In comparison to a towel made of conventional cotton, this combination results in a cosy and absorbent towel, which consumes 90% less water and emits 44% less CO2 while growing. But that´s not it: Kushel compensates the environmental impact of the entire production process. ... with Gold Standard CO2 and blue water creating projects.

Finally, the brand is becoming climate and resource positive by planting two trees in Germany, Africa or Mexico for each towel sold.

But how do you get such an idea? „The textile-industry is everything else but environmentally friendly and we want to contribute to change that. Having a low ecological footprint won´t save the planet. We need to become positive from day one and we hope that other brands and big corporations will follow our lead,” says Jim Tichatschek, one of the founders of Kushel. “We want to convince people with superior product benefits, instead of self-denial or having to make compromises. We want to tackle climate change by being literally positive in everything we do.”